MARKETING · BRAND · GROWTH · DIGITAL · DATA

Marketing leadership across digital, brand, growth, and data.

I lead marketing where digital craft, brand, growth, and analytics meet strategy. Design and creativity shape the work; systems and martech are how it scales. AI accelerates execution; taste and judgment are what clients and teams actually buy.

ATL, GA & LIC, NY

Read the latest essay →The longer story →

The connective thesis

I work in digital, think in design, read the data honestly, and lead with creativity. Good work starts with good people - clarity, empathy, and honest momentum matter as much as the stack.

Analytics and data keep priorities grounded. AI accelerates the work. Judgment, taste, and context are what clients and teams actually buy.

Now

Associate Director of Digital Experience at Cooley LLP, on the Strategy, Transformation & Growth team. I lead the integration of the firm's digital channels — web, email, virtual events, media, and search — into one ecosystem, plus the digital transformation roadmap behind it.

My team turns a complex portfolio into measurable growth and the kind of reporting leadership actually uses to decide.

What I'm focused on →

Latest

Newest essays across marketing strategy and building in public.

Marketing →Writing →

MarketingseoFeatured

AEO and GEO Are Not New Disciplines. They Are SEO With the Structure You Skipped.

AEO and GEO are mostly SEO with the structure most programs skipped. The label is new. The work is not.

Jul 4, 2026 · 4 min read

MarketingemailFeatured

Email Is Not Dead. It Is Becoming Programmable.

Eloqua, Marketo, HubSpot, and Salesforce built the last era of B2B email. The next one runs on signals, agents, and a shared data layer — while the underdogs move faster than the incumbents' slide decks.

Jul 4, 2026 · 8 min read

Marketingwebsite experienceFeatured

The Web Channel Is Not Dying. It Is Getting an Operating System.

Sitecore, Adobe, and WordPress are racing toward the same idea: the CMS as an orchestration layer, not a filing cabinet.

Jul 4, 2026 · 6 min read

MarketingaiFeatured

From Prompts to Agents: What Marketing Leaders Should Understand About Enterprise AI Workflows

The shift from one-off prompting to routines, agents, and connectors is not a developer hobby. It is how marketing leaders should think about judgment, governance, and workflow design inside an enterprise stack.

Jun 15, 2026 · 4 min read

Connective thesis

I lead marketing by building real products, making creative work, and convening people around ideas worth shipping.

Analytics and data keep priorities grounded. AI accelerates the work. Judgment, taste, and context are what clients and teams actually buy.

Marketing depth →Making →