seoFeatured
AEO and GEO Are Not New Disciplines. They Are SEO With the Structure You Skipped.
AEO and GEO are mostly SEO with the structure most programs skipped. The label is new. The work is not.
Jul 4, 2026 · 4 min read
Marketing.
Frameworks and lessons from leading digital marketing and digital experience at Cooley LLP and earlier roles across legal, edtech, B2B, and hospitality. Brand, growth, web, email, SEO, and analytics at firm scale.
Experience | 12+ years in digital marketing
Current role
Associate Director of Digital Experience at Cooley LLP
Strategy, Transformation & Growth team
I integrate web, email, virtual events, media, and search into one digital ecosystem — and lead the transformation roadmap behind it. The essays here draw on that work: firm-scale digital experience, honest measurement, and programs that hold up with practice marketers and leadership.
Essays and frameworks
emailFeatured
Email Is Not Dead. It Is Becoming Programmable.
Eloqua, Marketo, HubSpot, and Salesforce built the last era of B2B email. The next one runs on signals, agents, and a shared data layer — while the underdogs move faster than the incumbents' slide decks.
Jul 4, 2026 · 8 min read
website experienceFeatured
The Web Channel Is Not Dying. It Is Getting an Operating System.
Sitecore, Adobe, and WordPress are racing toward the same idea: the CMS as an orchestration layer, not a filing cabinet.
Jul 4, 2026 · 6 min read
aiFeatured
From Prompts to Agents: What Marketing Leaders Should Understand About Enterprise AI Workflows
The shift from one-off prompting to routines, agents, and connectors is not a developer hobby. It is how marketing leaders should think about judgment, governance, and workflow design inside an enterprise stack.
Jun 15, 2026 · 4 min read
aiFeatured
HeyGen, Claude, ChatGPT, and Cursor: Four Tools, Four Jobs
Same word, AI, four different roles. Here is how my personal stack sorted itself and what each tool is actually for.
Jun 10, 2026 · 5 min read
aiFeatured
Top 10 LLM Definitions You Should Know
A quick-reference infographic for marketers and builders: the ten terms showing up in every AI roadmap, vendor deck, and team standup.
Jun 4, 2026 · 3 min read
Technical proficiency
Platforms and tools behind the work at Cooley and earlier roles. Full list also on the resume.
Web and Digital Experience Platforms
- Sitecore
- WordPress
- Drupal
- Joomla
- Moodle
- HTML
- CSS
- Shopify
Digital Marketing, CRM, and Email
- Salesforce
- Pardot
- HubSpot
- Constant Contact
- Mailchimp
- Selligent
- Hootsuite
- Google Ads
- LinkedIn Ads
- Facebook Ads
- Snapchat
- Tumblr
- Google My Business
- Yelp
- TripAdvisor
- Foursquare
- Klaviyo
Analytics and Optimization
- Google Analytics
- Tableau
- Siteimprove
AI, Automation, and Media Tools
- Microsoft Copilot
- ChatGPT Enterprise
- ChatGPT Team
- Claude
- Claude Cowork
- Cursor
- HeyGen
- ElevenLabs
- Runway
- Kaiber
- CapCut
- Photoroom
- Midjourney
Project and Work Management
- Workfront
- Microsoft Teams
- SharePoint
- Google Workspace
- Microsoft Office Suite
- ON24
- Eventbrite
- Wufoo
- Prezi
- Zoom
- Miro
- Airtable
Content Creation and Design
- Adobe Creative Cloud
- Photoshop
- Illustrator
- InDesign
- After Effects
- Premiere Pro
- Media Encoder
- Dreamweaver
- Captivate
- Adobe Firefly
- Lightroom
- Final Cut Studio
- Sony ACID Pro
- Cinema 4D
- 3ds Max
- Google SketchUp
- iLife
- Nikon DSLR
- Canon DSLR
- Shutterstock
- iStock