Marketing
AEO and GEO Are Not New Disciplines. They Are SEO With the Structure You Skipped.
AEO and GEO are mostly SEO with the structure most programs skipped. The label is new. The work is not.
Jul 4, 2026 · 4 min read
Writing.
Essays and notes on marketing, systems, AI, and the craft of making things. Marketing frameworks live under Marketing; everything published here is in one list.
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Marketing
Email Is Not Dead. It Is Becoming Programmable.
Eloqua, Marketo, HubSpot, and Salesforce built the last era of B2B email. The next one runs on signals, agents, and a shared data layer — while the underdogs move faster than the incumbents' slide decks.
Jul 4, 2026 · 8 min read
Marketing
The Web Channel Is Not Dying. It Is Getting an Operating System.
Sitecore, Adobe, and WordPress are racing toward the same idea: the CMS as an orchestration layer, not a filing cabinet.
Jul 4, 2026 · 6 min read
Marketing
From Prompts to Agents: What Marketing Leaders Should Understand About Enterprise AI Workflows
The shift from one-off prompting to routines, agents, and connectors is not a developer hobby. It is how marketing leaders should think about judgment, governance, and workflow design inside an enterprise stack.
Jun 15, 2026 · 4 min read
Marketing
HeyGen, Claude, ChatGPT, and Cursor: Four Tools, Four Jobs
Same word, AI, four different roles. Here is how my personal stack sorted itself and what each tool is actually for.
Jun 10, 2026 · 5 min read
technology
What Vibe Coding Is (and What It Is Not)
Vibe coding is not skipping engineering. It is staying in the build loop long enough for judgment to catch up to speed.
Jun 5, 2026 · 2 min read
Marketing
Top 10 LLM Definitions You Should Know
A quick-reference infographic for marketers and builders: the ten terms showing up in every AI roadmap, vendor deck, and team standup.
Jun 4, 2026 · 3 min read
entrepreneurship
GoYou, a Vacation, and the Week I Vibe-Coded My First Real App
I did not set out to become a developer on holiday. I set out to stop circling the same product idea and finally ship something I could click through.
Jun 1, 2026 · 3 min read