How AI fits into the digital transformation roadmap at Cooley, product building, and creative work. Copilot, Claude, HeyGen, Runway, and the Adobe stack accelerate execution; judgment stays on the decisions that matter.
Experience
3+ years in daily workflow
AI and media stack
Essays and frameworks where AI shows up in the work - enterprise, building, and creative execution.
The shift from one-off prompting to routines, agents, and connectors is not a developer hobby. It is how marketing leaders should think about judgment, governance, and workflow design inside an enterprise stack.
Jun 15, 2026 · 4 min read
Same word, AI, four different roles. Here is how my personal stack sorted itself and what each tool is actually for.
Jun 10, 2026 · 5 min read
Vibe coding is not skipping engineering. It is staying in the build loop long enough for judgment to catch up to speed.
Jun 5, 2026 · 2 min read
A quick-reference infographic for marketers and builders: the ten terms showing up in every AI roadmap, vendor deck, and team standup.
Jun 4, 2026 · 3 min read
AI and automation are part of the formal transformation roadmap I own — from analysis to execution across web, email, events, media, and search.
AI-assisted building lets me prototype ideas quickly, test assumptions in public, and ship useful iterations.
I use AI for exploration and acceleration, but taste, judgment, and human context stay at the center.
Copilot, Claude, HeyGen, Runway, CapCut, and the Adobe stack. The tools change; the principle stays the same: AI accelerates execution, judgment stays on the decisions that matter.
Drafting, synthesis, and workflow inside Microsoft 365 at firm scale.
Frameworks, messaging pressure-tests, and long-form thinking.
Multi-step research and document work with guardrails.
Rapid research, synthesis, and team-safe experimentation.
Ship prototypes, internal tools, and side projects fast.
Avatar-led video for tone and pacing before full production.
Voice generation and audio experiments for media workflows.
Generative video exploration and short-form creative tests.
Motion and stylized video experiments.
Fast social and short-form video editing.
Product and asset cleanup for campaigns and creative work.
Photoshop, Illustrator, Premiere, After Effects, and the full creative stack.
AI, media, and creative tools alongside the broader platforms used in marketing and production work.