Résumé.

Promoted to lead the firm's digital experience function on the Strategy, Transformation & Growth team.

• Lead integration of web, email, virtual events, media, and search into one omnichannel ecosystem.
• Own the digital transformation roadmap — AI, automation, and data-backed frameworks with guardrails.
• Lead the pivot from traditional SEO to GEO/AEO as discovery shifts.
• Manage the hybrid onshore/offshore delivery model and direct the team.
• Oversee the consolidated digital experience budget and vendor negotiations.

Progressed from Digital Marketing Manager to Associate Director. Led digital acquisition across web, email, and SEO for a global law firm.

• Led and managed digital marketers planning, executing, and optimizing campaigns across email, web, and SEO.
• Optimized website conversion paths and reporting so leadership could prioritize spend and capacity.
• Aligned initiatives with practice marketers, communications, business development, and firm leadership.
• Oversaw cooley.com, firm blogs, and innovation-adjacent digital programs including AI-powered client experiences.
• Managed vendor relationships, platforms, and budget with the Chief Marketing Officer.

• Built foundation for current associate director scope: campaign operations, analytics rhythm, and cross-functional alignment.

• Owned omni-channel user acquisition and engagement for a foundation-backed education app.
• Built landing pages, ran A/B tests, and partnered with content and communications on creative assets.
• Reported on owned and earned digital metrics and managed contractors for efficiency and ROI.

• Led demand generation across HubSpot, Mailchimp, and Salesforce for K-12 edtech programs.
• Created and optimized Google Search and paid social; built WordPress micro-sites and landing pages.
• Maintained national campaign KPI reporting in Tableau with bi-weekly optimization recommendations.

• Led brand and digital marketing for boutique hotels, event spaces, and restaurants.
• Managed seasonal campaigns, paid media, SEO, and web updates as webmaster for hospitality properties.
• Reported to CEO on direct bookings, awareness, and third-party travel site performance.

• Directed brand identity, creative assets, and integrated campaigns across hospitality portfolio.

• Led B2B lead generation across seven verticals: newsletters, awards, webinars, conferences, and print.
• Project manager for global webinar program; scaled B2B webinar sales and production volume by 20%.
• Managed CRM segmentation, drip campaigns, A/B tests, and junior designers.

• Built emails, landing pages, paid display, and print assets for B2B integrated marketing campaigns.

• Redesigned company website and migrated from Squarespace to WordPress with mobile-first standards.
• Partnered with in-house design and engineering on brand-consistent, accessible templates.

• Produced photography and multimedia design for public-health behavior change campaigns.

Founded and ran a creative agency providing branding, design, web, and digital marketing services to local businesses and organizations.

• Owned the full client lifecycle from pitch through creative direction, production, and delivery.

Taught college-credit video production to high school students through a dual-enrollment program.

• Developed curriculum covering production, editing, and digital media fundamentals.

• Developed brand strategy and digital campaigns for a hospitality business in New York.