Now
Associate Director of Digital Experience at Cooley LLP. Selectively open to consulting, speaking, and creative collaborations.
Get in touch →Last updated · 2026-07-01
Now.
Focus and priorities for this season. Project write-ups on Projects; scholarships and local programs on Community.
At Cooley
Associate Director of Digital Experience
Strategy, Transformation & Growth
I integrate web, email, virtual events, media, and search into one digital ecosystem for one of the world's leading law firms — and lead the transformation roadmap behind it.
That means AI and automation with guardrails, client journey orchestration, and measurement leadership actually uses to decide. I align with practice marketers, communications, business development, and firm leadership so the ecosystem stays coherent.
cooley.com & web development / Email strategy & production / Virtual events, media & search / SEO → GEO/AEO evolution / Analytics & reporting / Digital transformation roadmap / Team leadership / Vendor & budget management
Projects
Full catalog of builds and experiments →
Community
Our New Ending, One Love News, local programs →
Priorities
- Cooley. Omnichannel digital ecosystem — web, email, virtual events, media, and search — plus the transformation roadmap, journey orchestration, and reporting leadership can act on.
- Community: Our New Ending, One Love News, and scholarship season. Community →
- Projects: one clear experiment at a time on the Projects index.
- Studio time: painting keeps taste honest.
- Selective collaborations only when aligned. Contact →
Focus
- GoYou! A community app for people who want to start before they are ready. Project page →
- JamesHallWorks.com. Documenting work and thinking in one place. Project page →
Learning
- AI workflow design. Using AI to help people build useful things, not just produce more content.
- Enterprise marketing craft. Judgment, trust, and prioritization inside a high-stakes environment.
- Digital transformation and search evolution. How GEO/AEO changes discovery, and what firms need to measure as AI reshapes how people find counsel.
- Creative discipline. Photography and painting as thinking tools, not a separate lane from the rest of the work.
- Tool fluency. Cursor, Claude, Cowork, HeyGen, and the rest: what belongs in the workflow versus noise.
Exploring
- Marketing after AI. When everyone can generate content, taste and strategy become the moat.
- Small-town innovation. What happens when people in South Georgia get the same tools bigger cities have had for years.
- Building in public. More unfinished work, fewer polished postmortems.
Inspired by the /now page movement.